Starbucks is very successful in the global market. In fact, they are the largest coffee company in the world, with 19,555 stores in 58 countries as of 2017, including 12,811 in the United States, 1,248 in Canada, 965 in Japan, 766 in the United Kingdom, 580 in China and up to 420 They have in South Korea.
Because we can trust the numbers, this statistic means they open five new stores every day.
The chain began and lasted in Seattle, Washington. They sell more than McDonald’s, even if they only sell soft drinks! This is undoubtedly a great achievement.
The Starbucks logo is constantly changing: the real sign from its third appearance dates back to 30 years ago, that is, with the growth of the company, in addition to increasing the quality and quantity of services, even the logo is updated, which means moving fast in today’s world. It is necessary to develop a business.
In this article, we tried to find and learn 10 interesting facts about Why is Starbucks so trendy coffee among the American people!
Why is Starbucks so trendy coffee among the American people
1) Starbucks has 87,000 types of drinks!
Hard to believe! 87000 options? Not great! How long do you need to try all of these? In 2008, that number appeared in a full-page ad in two major newspapers.
2) The name Starbucks is a literary inspiration!
The Starbucks logo and Starbucks CEO Howard Schultz wrote a book entitled “Pouring Your Heart Into It: How Starbucks Started a Cup Company,” explaining that the company’s name is from Starbucks, a character in Moby Dick. ) Which is taken from one of the novels of Herman Melville.
The nautical theme has been extended to the company logo, which Schultz said was inspired by a new edition of the sixteenth-century book The Two-Tailed Mermaid or Siren.
3) Tables have been selected for individual receptions!
The small circular individual tables are designed by the company so that there do not seem to be any “empty” chairs and customers who eat alone do not feel or appear to be alone.
4) A cup the size of a teaspoon!
Cups for Kids Always on the Starbucks order menu, an 8-ounce cup (approximately 1 full teaspoon) is made for children and may not be listed as an option. “This is what baby cocoa is served for,” Moore said.
5) Starbucks opens two or three new stores daily!
Starbucks Books Taylor Clark was published in 2007 as Starbucks: A Triple Story of Caffeine, Business and Culture.
According to this article, six new Starbucks stores are opening every day around the world to reach a total of 40,000 stores worldwide (this quote is for 2017), so they are implementing the Schultz program.
And so it went until the day the financial crisis began, and after that growth, it finally dropped to “two-plus stores” a day.
6) Starbucks 10 minute rule
10-minute rule Emor says Starbucks adheres to the “10-minute rule”, even if business hours vary due to location (some are open at 5pm, others at 8am).
This 10-minute rule means that all branches of Starbucks stores must open 10 minutes before the shipping time for each country and close 10 minutes after the official closing time.
“This is only good for customer service, because the customer is almost always waiting for Starbuck to open, open and close late,” Moore said.
7) Smiling is part of a Starbucks employee job!
Customer Respect This issue was approved by Marissa Bea, who has worked in Seattle and New York City for the past three years.
According to Moore, “The Employee Handbook, called ‘Green Apron’, talks about connecting, discovering and responding, smiling… as a way to connect with customers.”
8) Starbucks sweets!
Starbucks Sweets In addition to producing coffee, Starbuck is a mega pastry seller. “If it were to be just a candy retailer, it would be the largest in the United States,” said John Moore, director of corporate marketing at Starbuck in 2002 and author of the brand autopsy blog. But I have to disappoint you, because some of those tasty sweets are not your wallet friend.
9) Exclusive design and decoration of most Starbucks stores
Design of Starbuck stores In the interior of the stores, mirror work has been used a lot. Starbuck strives to include three heritage themes in its designs: the use of worn wood, concrete floors or colored tiles, and industry: the use of steel structures, masonry walls, glass, and polished wood; And a modern area: A bright and well-furnished space inspired by the area and related cultural fabrics are some of the things that Starbuck uses in its designs.
10) Having special coffee with four times caffeine
Starbucks Coffee Starbucks Precious Coffee has more than four times the caffeine in a regular cup of black coffee!
Starbucks is famous around the world for its relatively high-calorie, caffeinated beverages, especially among coffee lovers.